Brand sheet, version 1, October 2026
Unsubscribed
The name is the act: cancel the SaaS you do not need, because you built your own. The visual idea is the auto-renew loop, cut. Calm paper and ink everywhere, and one red stroke that cancels something. The red is the only loud thing on any page.
Mark and wordmark
On paper. The mark is the auto-renew loop, two chasing arrows, broken by one red cut. The wordmark is Manrope ExtraBold with one red strike through "subscribed". The mark always sits to the left of the wordmark.
On ink. The red lifts to #FF4D5E so it keeps its contrast.
The mark alone: app icons, favicons, social avatars. The favicon is the same mark with heavier strokes so it reads at 16 px.
Files
Lockup: SVG light · SVG dark · PNG light · PNG dark
Wordmark: SVG light · SVG dark
Mark: SVG light · SVG dark · PNG 512 on paper · PNG 512 on ink · PNG 512 transparent
Link preview: og.png, 1200 by 630
Minimum size: 20 px high for the mark alone, 14 px cap height for the wordmark. Clear space around the lockup: the height of the mark on every side. Never stretch, recolour the red to anything but the brand red, add a gradient or shadow, or set the wordmark without its strike.
Colour
Paper, ink, one strike.
Dark mode swaps paper and ink (ink #0F1419 as the page, #E9EEF2 for text) and lifts the strike to #FF4D5E and saved to #3FCF8A. Use the strike for one thing per view: the primary button, a cancelled word, or a figure that matters. Never two.
Type
Manrope for headlines. Instrument Sans for everything else. JetBrains Mono for the machine.
Build the software your MSP pays for.
Every MSP needs to implement AI. Most cannot afford to start with it.
Remove needless SaaS spend
A small MSP cannot put ten thousand dollars a month into an AI strategy. So do not start there.
Claude Code writes the code. The hard part is deciding what to build first, keeping it secure, hosting it safely, and getting your team to use it.
First cohort starts January 1, 2027
We renewed cancelled it.
Voice
Plain, direct, a little dry.
Short sentences. One idea each. Active voice. Say what happens: "Join the waitlist", then "You are on the waitlist".
No dashes. Use a comma, a colon or a full stop. No em dashes, no en dashes, anywhere.
Numbers are specific. "Ten thousand dollars a month", "January 1, 2027", "twelve months". Never "significant savings".
We, not they. Write as the people who did it. "We built our own QBR tool" beats "MSPs can build tools".
Never name a vendor. Say what a tool did for us and what it cost, never which product. The proof is the figure: more than ten thousand dollars a month.
No hype words. Not "revolutionary", "seamless", "game-changing" or "unlock". If a sentence works without an adjective, remove it.
Technical when it helps. Claude Code, Cloudflare Zero Trust, KV, a repo: use the real names. Explain once, then use them.
The joke is the name. The logo carries its own strike; one more strike-through per page is enough. Do not pile on cancellation puns.
Layout
Left-aligned. Hairlines, not cards.
Text sits on the left edge of a 1040 px column. Sections are separated by one hairline, not boxes. Only three things get a border: the terminal block, screenshots, and form fields. Buttons are 4 px rounded. Nothing floats, nothing glows.
Files: brand.css (tokens and base styles), mark.svg, favicon.svg, the logo/ folder above. Every page links brand.css first and adds only page-specific rules after it.